Core team

When an Amazon marketer meets an AI PhD.

We built a different kind of engineering team for consumer marketing.

The Amazon marketer

Shiksha Singh

10+ years at Amazon

Shiksha spent 10+ years at Amazon, including leading performance marketing, across customer acquisition, ecommerce, experimentation and performance.

Shiksha on LinkedIn

The AI PhD

Sumi Singh, PhD

Founder, GAIL180

Sumi spent her career building AI, across machine learning, enterprise systems, architecture and applied AI.

Sumi on LinkedIn

One understands how consumer marketing actually works.

The other knows how to engineer what it needs next.

Marketing-led engineering for D2C

The capabilities that win can't be bought as another subscription.

D2C marketers live inside an increasingly complicated stack of platforms, customer data, channels, attribution systems and AI tools.

But the competitive capabilities aren't always available as another SaaS subscription. That's where we start.

We engineer the intelligence, workflows, agents, integrations and custom systems your marketing organization needs but can't simply buy.

Where marketing SaaS ends, we start

  • We're not another marketing agency.
  • We're not another MarTech platform.

We're the engineering layer for modern D2C marketing.

Talk to the founders.

Ride-Along Workshop in weeks 1–2, first build in week 3. Or email info@gail180.com. Part of GAIL180.

Book a Ride-Along Workshop